Dallas Cowboys Owner, Virgin Boss Partner for KAABOO Texas Music Festival at AT&T Stadium



What do you get when two billionaires join forces to make sweet music together? The KAABOO Texas festival held at one of NFL’s swankiest stadiums next year.
Dallas Cowboys owner Jerry Jones is partnering with KAABOO for the festival’s fourth year, which is also backed by British business, music and airline mogul, Richard Branson.
While no headline acts have been announced yet, it is safe to assume that everything will be bigger in Texas when KAABOO takes over AT&T Stadium May 3-19, 2019.
Also Read:
The collaboration with Jones marks the first time an NFL franchise has teamed up with a live entertainment festival to unite the worlds of sports and music.
“We are always looking for innovative partnerships that allow us to provide our market and a diverse demographic with a unique opportunity to engage with us,” Stephen Jones, Dallas Cowboys CEO said. “KAABOO Texas is a chance for people from all over the world, football fan or not, to experience AT&T Stadium through an incredible live entertainment event.”
Also Read:
With a capacity of 100,000, AT&T Stadium has hosted such huge events WWE WrestleMania, the Super Bowl, NBA All-Star weekend and the upcoming 2018 NFL Draft.
The KAABOO festival has previously been held in San Diego at the Del Mar racetrack and recently announced a destination event in Grand Cayman in 2019. The 2018 lineup for San Diego includes Katy Perry, The Foo Fighters, Halsey, Craig Ferguson, Nick Offerman and Pete Holmes.
Along with music, the festival will feature arts, dining, craft cocktails, comedy and a Vegas-style day/night club.

Victoria’s Secret Angels
Alessandra Ambrosio, Shanina Shaik and a squad of the faces of “VS” flew out to the desert in a helicopter and then set up shop at the “VS Angel Oasis,” a mansion estate with a lake by the fields.

Getty Images

Bebe Rexha
Models Martha Hunt, Romee Strijd and Josephine Skriver surround the “Me, Myself, & I” singer at the VS Oasis on Friday afternoon.

Getty Images

Birthday Girls
But did they eat the cake? Alessandra Ambrosio (April 11) and Josephine Skriver (April 14) had a joint birthday celebration.
Getty Images

Freida Pinto and Emily Ratajkowski
Over at the festival, the “Slumdog Millionaire” star and the model must have bought their tickets really early to get that seat. H&M’s Interactive Oasis showed off their clothing collection, “H&M Loves Coachella.”
Getty Images

The most Instagrammed thing in the world for the next three days is this: the paper machete donkey in a party hat. It’s this year’s signature art installation.

Getty Images

Republic Records’ Hyde Away
On Friday afternoon, the cool kid label had a poolside showcase in Thermal. Posing here, EVP of Republic Records Wendy Goldstein, Hailee Steinfeld, Universal Pictures’ president of film music and licensing Mike Knobloch and Chairman and CEO of Republic Records Monte Lipman.
Getty Images

Travis Scott
The 24-year-old Houstonite was the favorite of the Gen-Z crowd. His Kendrick Lamar collaboration “Goosebumps” racked up 1.9 million views on Friday, the day it was released.
Getty Images

Mac Miller
Miller’s wall-to-wall crowd in the Sahara Tent extended 30 yards out the back during his early evening set. 

Getty Images

Yara Shahidi
H&M’s oasis on the festival grounds featured a garage, living room and patio with a pop-up shop for on-the-spot wardrobe changes.
Getty Images

Odell Beckham Jr. and Amber Rose
NFL players’ off-season coincides nicely with the spring festival. The NY Giants star and Amber Rose were the head-turning duo at Nylon’s “Midnight Garden” party on Friday night.
Getty Images

Expanded VIP Area
Coachella increased its Main VIP area to make it twice as wide this year.
Getty Images

They now have cocktail waitresses serving drinks in that Main Stage VIP, a game changer for cutting down on lines.
How do they remember who ordered what? “We look at hats and shoes,” the part-time actresses/servers told The Party Report.
Getty Images

The Main Stage visuals between sets blend into the mountain desertscape.
Getty Images

Cameron Smoller and Hailee Steinfeld
The actress-singer also hit Nylon’s bash where guests checked in for the festivities in an elementary school parking lot. They had to ride prom buses up to a house.
Getty Images

Steinfeld had a full day. Earlier, she performed at her label Republic Records’ showcase at the SBE Hyde Away with Aminė and Post Malone.
Getty Images

Gigi Gorgeous
The self-made trans icon lit up the Nylon bash, where styling studios re-polished dusty festival goers with Batiste Dry Shampoo.
Getty Images

Johnny Wujek
Katy Perry’s star stylist DJ’d the bash, so there was Johnny on the turntables…
Getty Images

…and Johnnie & Soda at the bottle service VIP tables.
Getty Images

Ian Ziering and Erin Ziering
This bash was a lot cooler than “The Peach Pit.”
Getty Images

Dillon Francis
The newly independent prankster and producer (he just launched his IDGAFOS label) closed out the first day by headlining the Sahara tent with a blizzard of visuals from the opening beats of “Bun Up the Dance,” his smash collaboration with Skrillex.
Instagram/jfmk1981

“I dressed up and wore a suit for you, Coachella!” Francis told the crowd. He last played here in 2014.
As TheWrap predicted, G-Eazy came out to join him for “Say Less.” The finale included James Hersey for a winning version of “Coming Over.”
Getty Images

Steve Angello
The former member of Swedish House Mafia ended his set elevated on a pedestal. We’re a few years past SHM’s reign as the kings of EDM, but don’t anybody tell him that. His tent was less crowded than Empire of the Sun or Francis’ shows in the same space.
Getty Images

Dania Ramirez and Christina Milian
The ladies hit CIROC’s Summer Colada party in Palm Springs on Friday night.
Getty Images

A$AP Ferg and the Influencer Class of 2017
A$AP Ferg hopped a party plane with influencers Amy Pham, Yovanna Ventura (@YoVentura, 5M followers) and Danielle Lombard on their way to the #RevolveHotel, one plank of the fashion retailer’s all-encompassing weekend of festival events.
Instagram

Halsey
Meanwhile, the “Closer” singer filled up a party bus in L.A. and took a select few friends and fans to Palm Springs.
Getty Images

Once there, Halsey gave personal styling sessions from a pop-up thrift shop…
Getty Images

…and finally got to refresh with host Three Olives Vodka. This is the “before” picture…

And this is the “after.”
Dave Crotty/Getty Image

Aaron Paul
The former “Jesse Pinkman” and his wife Lauren rode Lyft out to the desert. The inseparable twosome actually met at Coachella years ago.
Instagram

Alessandra Ambrosio and Sara Sampaio
These two Victoria’s Secret angels kicked off Revolve’s astronomically large weekend of events across the Valley with a small dinner party at the Revolve Hotel takeover of the Arrive Hotel in Palm Springs on Thursday night.
They toasted their collaboration: Ale by Alessandra x REVOLVE.
Getty Images

A$AP Ferg
Back on land, Ferg was ready for a weekend of activations that includes mutli-thousand person parties with Rick Ross, intimate dinners, late nights and private events with Nicole Richie and Rachel Zoe. 
Getty Images

Shay Mitchell and Randy Jackson
Music innovators and notables gathered at industry conference Kaleidoscope on Thursday, a series of “Lawn Talks” with personalities like Mitchell and Jackson, Houlihan Lokey’s Jim Zukin and Monster CEO Noel Lee. Delta Airlines and Tesloop sponsored the outdoor conversations.
Joe Scarnici/GettyImages for Kaleidoscope

Water
A pallet city of water was staged behind the dance tent on Wednesday before the festival. It was 83 degrees as the gates were opened on Friday.
More pics from the scene in Indio to come…

Mikey Glazer

1 of 33

See the scene in and around Indio from TheWrap Party Report’s Mikey Glazer

Victoria’s Secret Angels
Alessandra Ambrosio, Shanina Shaik and a squad of the faces of “VS” flew out to the desert in a helicopter and then set up shop at the “VS Angel Oasis,” a mansion estate with a lake by the fields.

TheWrap latest coverage of sports media

[ comments ]